How to write copy for a brochure website

In this article

Writing effective copy for a brochure website involves understanding your audience, clearly communicating your business’s value, and maintaining a consistent brand voice. Here’s a guide to help you write compelling copy for each page of a brochure website.

It’s not exhaustive, and there are other things you can include (every business is unique and how people approach copy can differ), but hopefully this will help you think productively about what to write.

Home Page

The Home page is the first impression visitors get of your business. It should be engaging and provide a quick overview of what you offer.

Some elements you might want to write copy for include:

1. Main headline:

Craft a clear, compelling headline that communicates what your business does.
Example: “Transforming Spaces with Custom Interior Designs”

2. Main subheadline:

Provide a brief, supporting statement that adds value or emphasizes a unique selling point.
Example: “Expert design solutions tailored to your style and budget.”

3. Introduction:

Write a short introduction with a heading and description that invites visitors to explore more about your business.
Example heading: “Bring your vision to life”.
Example description: “At XYZ Interiors, we bring your vision to life with personalised design services that reflect your personality and preferences.” etc.

4. Key Offerings/Benefits:

Highlight the main services or products you offer.
Example: “Our services include residential design, commercial spaces, and bespoke furniture.”
These are often depicted on the homepage with tiles featuring an image or icon, a heading and some description text. Three or four is a good number.

5. Call to Action (CTA):

Encourage visitors to take the next step, such as contacting you or viewing your portfolio.
Example: “Discover our projects” or “Get a free consultation.”

6. Quote

Sometimes it can be nice to have an inspiring quote or a testimonial in a prominent position.

About Page

The About page should tell the story of your business and build trust with your audience.

1. Company History/Background:

Share the story behind your business, including its founding and mission.
Example: “Founded in 2010, XYZ Interiors was born out of a passion for transforming spaces into functional works of art.”

2. Mission and Values:

Clearly state your mission and core values.
Example: “Our mission is to create beautiful, sustainable, and functional spaces that enhance the lives of our clients.”

3. Team Introduction:

Introduce key team members with brief bios.
Example: “Meet our lead designer, Jane Doe, with over 15 years of experience in creating award-winning interiors.”

4. Achievements/Certifications:

Highlight any notable achievements, awards, or certifications.
Example: “Recognized by the National Design Awards, XYZ Interiors is a leader in innovative design solutions.”

5. Personal Touch:

Add a personal element, such as a quote from the founder or a fun fact about the team.
Example: “We believe in the power of design to transform lives, one space at a time.”

Services Page

The Services page should detail what you offer and how it benefits your clients.

1. Service Overview:

Start with a brief overview of the types of services you offer.
Example: “XYZ Interiors offers a full range of design services to meet your needs.”

2. Detailed Descriptions:

Break down each service with a detailed description.
Example:
- Residential Design: “From concept to completion, we create personalized home interiors that reflect your unique style.”
- Commercial Spaces: “We design functional and stylish commercial spaces that inspire productivity and success.”
- Bespoke Furniture: “Our custom furniture pieces are crafted to perfectly fit your space and aesthetic.”

3. Benefits/Value Proposition:

Highlight the benefits or unique features of your services.
Example: “Our designs are tailored to your needs, ensuring a seamless blend of form and function.”

4. Process Explanation:

Explain your process to give clients an idea of what to expect.
Example: “Our design process begins with a comprehensive consultation to understand your vision, followed by detailed planning and execution.”

5. Testimonials/Case Studies:

Include client testimonials or case studies to build credibility.
Example: “See what our clients say about our work and explore our portfolio of completed projects.”

Contact Page

The Contact page should make it easy for visitors to get in touch with you.

1. Contact Information:

Provide clear contact details such as phone number, email, and physical address.
Example: “Get in touch with us at (555) 123-4567 or email info@xyzinteriors.com.”

2. Contact Form:

Include a simple contact form for visitors to fill out.
Example: “Fill out the form below and we’ll get back to you within 24 hours.”

3. Additional Contact Options:

Mention other ways to connect, such as social media or live chat.
Example: “Follow us on Instagram for design inspiration and updates.”

4. Map/Location:

If applicable, embed a map showing your location.
Example: “Visit our design studio at 123 Main Street, Anytown, USA.”

5. Business Hours:

List your business hours to let visitors know when you’re available.
Example: “Our studio is open Monday to Friday, 9 AM to 5 PM.”

Additional Tips

Keep It Concise: Avoid long paragraphs. Use bullet points and short sections to make the content easy to scan.
Use Strong Headlines: Clear and descriptive headlines help guide visitors through the page.
Include Visuals: Pair your copy with high-quality images or graphics to enhance engagement.
Maintain a Consistent Tone: Ensure the tone of your writing reflects your brand’s personality—whether it’s professional, friendly, or innovative.

Focusing on these elements will help you create engaging and effective website copy that resonates with your audience. Hiring a copywriter can also be a great investment if you don’t have a flair for the written word, or you could even take some rough scribblings and ask an AI to rewrite it for you.

It also helps to look at websites you love and see how they handle copy and content. You’ll notice some themes appearing and there is nothing wrong with emulating high quality examples you find.

In this article

Home Page

The Home page is the first impression visitors get of your business. It should be engaging and provide a quick overview of what you offer.

Some elements you might want to write copy for include:

1. Main headline:

Craft a clear, compelling headline that communicates what your business does.
Example: “Transforming Spaces with Custom Interior Designs”

2. Main subheadline:

Provide a brief, supporting statement that adds value or emphasizes a unique selling point.
Example: “Expert design solutions tailored to your style and budget.”

3. Introduction:

Write a short introduction with a heading and description that invites visitors to explore more about your business.
Example heading: “Bring your vision to life”.
Example description: “At XYZ Interiors, we bring your vision to life with personalised design services that reflect your personality and preferences.” etc.

4. Key Offerings/Benefits:

Highlight the main services or products you offer.
Example: “Our services include residential design, commercial spaces, and bespoke furniture.”
These are often depicted on the homepage with tiles featuring an image or icon, a heading and some description text. Three or four is a good number.

5. Call to Action (CTA):

Encourage visitors to take the next step, such as contacting you or viewing your portfolio.
Example: “Discover our projects” or “Get a free consultation.”

6. Quote

Sometimes it can be nice to have an inspiring quote or a testimonial in a prominent position.

About Page

The About page should tell the story of your business and build trust with your audience.

1. Company History/Background:

Share the story behind your business, including its founding and mission.
Example: “Founded in 2010, XYZ Interiors was born out of a passion for transforming spaces into functional works of art.”

2. Mission and Values:

Clearly state your mission and core values.
Example: “Our mission is to create beautiful, sustainable, and functional spaces that enhance the lives of our clients.”

3. Team Introduction:

Introduce key team members with brief bios.
Example: “Meet our lead designer, Jane Doe, with over 15 years of experience in creating award-winning interiors.”

4. Achievements/Certifications:

Highlight any notable achievements, awards, or certifications.
Example: “Recognized by the National Design Awards, XYZ Interiors is a leader in innovative design solutions.”

5. Personal Touch:

Add a personal element, such as a quote from the founder or a fun fact about the team.
Example: “We believe in the power of design to transform lives, one space at a time.”

Services Page

The Services page should detail what you offer and how it benefits your clients.

1. Service Overview:

Start with a brief overview of the types of services you offer.
Example: “XYZ Interiors offers a full range of design services to meet your needs.”

2. Detailed Descriptions:

Break down each service with a detailed description.
Example:
- Residential Design: “From concept to completion, we create personalized home interiors that reflect your unique style.”
- Commercial Spaces: “We design functional and stylish commercial spaces that inspire productivity and success.”
- Bespoke Furniture: “Our custom furniture pieces are crafted to perfectly fit your space and aesthetic.”

3. Benefits/Value Proposition:

Highlight the benefits or unique features of your services.
Example: “Our designs are tailored to your needs, ensuring a seamless blend of form and function.”

4. Process Explanation:

Explain your process to give clients an idea of what to expect.
Example: “Our design process begins with a comprehensive consultation to understand your vision, followed by detailed planning and execution.”

5. Testimonials/Case Studies:

Include client testimonials or case studies to build credibility.
Example: “See what our clients say about our work and explore our portfolio of completed projects.”

Contact Page

The Contact page should make it easy for visitors to get in touch with you.

1. Contact Information:

Provide clear contact details such as phone number, email, and physical address.
Example: “Get in touch with us at (555) 123-4567 or email info@xyzinteriors.com.”

2. Contact Form:

Include a simple contact form for visitors to fill out.
Example: “Fill out the form below and we’ll get back to you within 24 hours.”

3. Additional Contact Options:

Mention other ways to connect, such as social media or live chat.
Example: “Follow us on Instagram for design inspiration and updates.”

4. Map/Location:

If applicable, embed a map showing your location.
Example: “Visit our design studio at 123 Main Street, Anytown, USA.”

5. Business Hours:

List your business hours to let visitors know when you’re available.
Example: “Our studio is open Monday to Friday, 9 AM to 5 PM.”

Additional Tips

Keep It Concise: Avoid long paragraphs. Use bullet points and short sections to make the content easy to scan.
Use Strong Headlines: Clear and descriptive headlines help guide visitors through the page.
Include Visuals: Pair your copy with high-quality images or graphics to enhance engagement.
Maintain a Consistent Tone: Ensure the tone of your writing reflects your brand’s personality—whether it’s professional, friendly, or innovative.

It also helps to look at websites you love and see how they handle copy and content. You’ll notice some themes appearing and there is nothing wrong with emulating high quality examples you find.

Home Page

About Page

Services Page

Contact Page

Additional Tips

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